Looks like the Setanta dish deal is making a few waves. Looks like they will have double the potential subscribers in the US. All this is good for rugby fans - a successful Setanta will mean more rugby for us all.

Beginning August 1, Dish Network's 13.4 million subscribers will be able to watch English soccer (including live Premiership matches), rugby and other international sports in a deal that will almost double Setanta's potential penetration in U.S. homes. Financial terms of the deal were not disclosed. Dish's satellite rival DirecTV (Charts, Fortune 500) already offers Setanta on an a la carte basis to its 16 million customers for $14.99 a month.

Setanta scores with dish debut - Aug. 1, 2007